Five key reasons why electrical contractors should add CCTV to their business offering.
With so many easy to fit, video surveillance solutions now available, there really is no excuse not to take advantage of the lucrative add-on that CCTV can bring to your business.
1. Additional income stream
With security systems becomingmore affordable, CCTV looks set to become a lucrative income stream to those contractors willing to diversify. By utilising the skills they already possess, electricians are in a position to build business with existing customers through the addition of CCTV as an additional product category and can use the knowledge of this new product sector to target new customers.
2. Added value equals customer satisfaction
By demonstrating an understanding of new products and the solutions that they can offer and by showing a willingness to embrace new technologies, contractors can be seen to add value to the work they do for their customers. The continued advancement in technology means that more and more products and systems are being brought to market that are easier than ever before to install and operate and that means increased opportunities for contractors to update customers with the latest product developments.
3. Innovation enhances reputation
It can be comfortable to stick with what you’re used to.But by embracing the latest technologies and taking advantage of the opportunities out there you can be seen as being proactive and innovative and that will only enhance your reputation in a competitive marketplace.
4. Securing your business for the future
Economic uncertainty intensifies the need to identify and pursue business opportunities in growing markets and the security systems market is one of them. So, it makes sense for those contractors wanting to secure their future business operation to take advantage of the opportunities that the security category can offer. World security continues to be an issue and because of that people are more conscious of having security. The police are encouraging us all to use CCTV to protect homes and businesses and as a contractor you are in a prime position to fulfil the demand that is being generated. You can’t afford to get left behind. By honing your skills to offer additional products and services, you will be able to build work with your existing customers as well as attract brand new customers, and once on board, they will be customers for life.
5. Training and Support
Gaining the skills needed to provide these solutions doesn't have to be a long and difficult progress. Many manufacturers are offering valuable support to those contractors who would like to add security equipment to their product portfolio. Partner up with a reputable manufacturer and you are half way there!