An almost incomparable depth of experience in terms of light, successful products with strong brands and a high-impact sales team – these are the strengths the company of LEDVANCE will be focusing on from 1 July 2016. This is the day on which the current OSRAM Lamps business division is intended to become legally independent and will therefore become LEDVANCE GmbH. Around 9,000 employees at 17 global production locations and 50 country agencies, of which 40 are own sales offices, ensure worldwide availability, direct contact with customers and premium products. This “General Lighting” business division achieved turnover of approximately two billion euros in the 14/15 fiscal year.
The strong starting position as one of the world's leading lamp manufacturers is an ideal springboard for LEDVANCE to continue expanding its very good market position in the trade and retail channels in the long term. The light and lighting industry is currently exposed to a radical transition – in hardly any other branch have economic and technological framework conditions changed so significantly in recent years. This is mainly due to the triumph of the “light-emitting diode” (LED).
LEDVANCE will place customers in the trade and retail sales channels at the center of its business activities. Legal independence in the future will enable increased flexibility, a focusing on success factors in the dynamic consumer goods business and therefore offers the new company improved chances of rapidly and agilely responding to market developments. At the same time new business options such as the market for intelligent, networked products (Smart Home) and strategic decisions for the further development of the company can be more quickly and determinedly implemented.
This vision reflects the “LEDVANCE” name of the new company: “LED” represents the core business of light on the one hand, and on the other emphasizes the significantly increasing importance of LED products in this market. “ADVANCE” symbolizes the aspiration of the company in driving forward and continually developing to become the pioneer in shaping the market and beyond. The foundation for a highly successful start has been laid thanks to the strong, renowned brands of “OSRAM” along with “Sylvania” in North America – LEDVANCE has rights of use for these brands in the coming years – as well as global market access and a wide range of LED lamps and luminaires with maximum product quality.
The company offers the largest LED retrofit portfolio of all times with the OSRAM brand for the 16/17 lighting season, with well over 200 new LED lamps ranging from simple to smart and functional to highly attractive. In terms of light though, LEDVANCE remains a full-range provider. It remains one of the few producers to also offer products with traditional lighting technologies. Ranging from old-fashioned incandescent lamps for special applications, halogen light sources and fluorescent tubes to energy-saving lamps and high-pressure discharge lamps, LEDVANCE can therefore always offer the optimum solution for any requirement, meaning all from a single source for both resellers and consumers.
The legacy of an extremely long company history in the lighting sector are experienced employees at all levels, an especially high-impact, international sales team, globally excellent access to markets and deep experience in the volume business as well as an optimally structured procurement chain. All of this makes LEDVANCE one of the preferred partners of the wholesale and retail sectors.
The logo of the new company reflects the benefits of its products for everyone – LEDVANCE brings light into their lives. The font and color of the logotype is reminiscent of the original OSRAM company, placed next to the newly designed, radiant corporate symbol that also symbolizes a light pulse.
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